Avus mark

AVUS

Adding Value to Unused Space

Logo files, colors, type, and language for anything Avus — the marketing site, pitch decks, sales one-pagers, or social.

Avus Systems · Brand Kit · compiled August 2026
Palette

Colors

The five official Avus colors. Click any swatch to copy its hex code.

Avus Blue
#638DF7
Primary accent — CTAs, links, active states, the mark's wedge.
Click to copy
Deep Navy
#000B21
Primary dark surface / background.
Click to copy
Charcoal
#363636
Secondary surface, borders, muted UI.
Click to copy
Black
#000000
Logo ink on light backgrounds, high-contrast text.
Click to copy
White
#FFFFFF
Logo ink on dark, light surfaces, primary text on dark.
Click to copy
Typefaces

Typography

Three families, loaded live from the real Avus Typekit kit below. Drop this tag in the <head> of any page before using the font-family values on the cards.

<link rel="stylesheet" href="https://use.typekit.net/gkp6ztv.css">
Display / Logo-Adjacent

Manifold CF

Bold, geometric — for hero headlines and anywhere the page needs to feel like it's shouting the brand name. Use sparingly at large sizes.

Verify slug once kit updates
ADDING VALUE
ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789
font-family: "manifold-cf", sans-serif;
Primary Typeface — UI & Body

Aktiv Grotesk

The workhorse — body copy, nav, buttons, labels, subheads. Regular for paragraphs, Bold for emphasis; a Thin (200) cut is also in the kit for large, quiet display text.

Loaded from kit
Aa Bb Cc
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789
font-family: "aktiv-grotesk", sans-serif;
Technical / Data

IBM Plex Mono

Prices, hex codes, stats, code-adjacent UI, and this kit's own eyebrow/mono labels. Fits a booking & reservation platform's "system" feel. Open-source — also available free on Google Fonts as a fallback.

Loaded from kit
$99/mo
ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789
font-family: "ibm-plex-mono", monospace;
Marks

Logos

The mark (the "A" symbol alone) and the wordmark, each in black, white, and Avus Blue. There's no combined mark+wordmark lockup on file yet — flag that if a page needs one built.

Mark
Avus mark, black
BlackPNG
Avus mark, white
WhitePNG
Avus mark, blue
Avus BluePNG
Wordmark
Avus wordmark, black
BlackPNG
Avus wordmark, white
WhitePNG
Avus wordmark, blue
Avus BluePNG
Clear spaceKeep a margin at least the height of the mark's base bar free of other text or graphics.
ContrastUse white or blue on Navy/Black/Charcoal; use black on white or light surfaces. Never place blue-on-blue or low-contrast combos.
NeverRedraw, trace, recolor, stretch, or recompose the mark or wordmark. Always use the master files above.
Language

Voice & Tone

Pulled from the Avus marketing plan's messaging framework and sales-language guidance — one narrative and one set of rules apply across every channel.

"Avus isn't just booking software — it's the only booking software with built-in demand: a live national golf league already attached, included at every tier."

Plain-spoken Confident, not hyped Hospitality-informed League-led, not feature-led Operator-first

Say this

  • Lead with the league, not the feature list
  • Ask before pitching
  • SGT Premium is included
  • Match the audience's own language

Not this

  • Guaranteeing ROI, revenue, or payback as fact
  • Calling SGT Premium "free"
  • Naming/disparaging competitors
  • Claiming an unsigned partnership or unshipped integration
  • Inflated venue counts or unapproved custom pricing
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